Amanda K. Rue

Strategic planning for Lexus including new model positioning and campaign strategy for model launches and sales events. Day to day responsibilities include developing fresh and innovative insights, brief development and creative inspiration. Participate in new business pitches providing research analysis, creative and strategic thinking and unique approaches that win business. Head strategic planner for new client, Icelandic Glacial Water. Assisted with primary and secondary research, positioning, packaging and campaign development.

Studied Creative Brand Management through a curriculum that includes many of the core fundamentals of a traditional MBA program, with courses such as Quantitative Analysis, Managerial Accounting and Contemporary Research Methodologies, while adding an emphasis on creativity and collaboration. Teams work together to develop brand and communication strategies to solve real-world business problems. “The most innovative business school in the world.” - Innovation Challenge “Virginia Commonwealth University’s Brandcenter graduate program, number one in the nation.” - Advertising Age “Top advertising school” - Business Week “Number one advertising program in the country.” - Creativity “Widely considered the nation’s most acclaimed graduate program in advertising.” - Conde Nast Portfolio

Worked closely with senior executive teams to develop communications for Bloomberg including Bloomberg.com and Bloomberg Businessweek. Developed branding and launch plan for Food For Thought, a not-for-profit organization to support the World Food Programme’s school feeding program.

Managed multiple client accounts and development projects simultaneously while acting as the primary liaison between clients and internal production staff. Worked closely with internal production teams to develop and implement cohesive marketing campaigns through various media. Primary focus on website development and online marketing strategies to grow and promote brands online. This involved a close collaboration with internal online marketing teams to launch and optimize search engine optimization and pay-per-click strategies.

Utilized various direct marketing techniques, including door-to-door sales to acquire new customers. This increased revenue for daily delivery routes by approximately 75%. Created and implemented new sales programs to obtain new, higher quality customers including business to business, home shows, and fundraising opportunities.

Utilized various marketing techniques to increase awareness and membership of the organization. Grew the organization by over 75%. Coordinated and managed over 100 people to participate in promotional events.

Masters in Mass Communication - Creative Brand Management

Marketing Management in Business Marketing and Global Business
Activities: Alpha Kappa Psi

Portfolio, Blog, Personal Website

Dean’s List: Fall 2002, Spring 2004, Fall 2004, Spring 2005, Fall 2005, Spring 2006 National Society of Collegiate Scholars Phi Sigma Theta, National Honor Society Graduated Magna Cum Laude