About Me

I am a Reiki master practitioner and is currently working toward a 140-hour Master Teacher training certification. With a warm heart and gentle hands, I am to create a healing space that eases stress, tension and anxiety so that the body’s natural healing may occur. Reiki can help facilitate emotional, physical, or psychological pains and can support you wherever your journey may lead.  

I also have a "day job" as the Director of Connections Strategy at VICE Media. 

As the Director of Connections Strategy I am responsible for design and development of strategic frameworks across the digital and linear TV landscape inclusive of connections and media strategies, web presence, digital advertising and social executions. 

Utilizing consumer insights, digital trends, and research I aim to craft and implement solutions that solve client business needs while working closely with media strategy, creative teams, technology and activation team members to ensure effective and efficient campaigns across the VICE ecosystem. I tend to shape ideas based on user and business insights being sensitive to both the brand voice and a comprehensive understanding of VICE properties.


Luxury Daily Women to Watch, 2014 

Pick of the Litter, 2012


amanda dot rue at gmail dot com