Amanda K. Rue
 

Strategy

I’ve had the pleasure of working on some of the greatest brands in the world. With an insatiable curiosity for the intersection and connection between brands and consumers, I welcome the challenge of expanding experience and understanding of new industries, categories and companies. Because of the breadth of experience, I’m able to make connections and insights from a broad range of categories and experiences.

With a passion for advertising, brand development and mass communications, I’ve often said yes to many projects, which provides a wide range of experience and industry knowledge that can be applied to any business challenge or brand opportunity.

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STRATEGIC SERVICES

Brand Strategy & Positioning

Marketing Plan Development

Competitive & Consumer Analysis

Consumer Research & Insights

Creative Brief Development

Partnership & Event Execution

Workshops Development & Ideation

Copywriting

 
 

PERRIER - REDEFINING AN ICON FOR A NEW GENERATION, A CULTURAL RELEVANCE STRATEGY

In its prime Perrier was a staple at Studio 54 and was a favorite of artists, creators and counter culture. In recent years, the brand felt they were losing this cultural relevance and looked to create a new cultural strategy that could inform sales, marketing, partnerships and influencer activation. Through a process of discovery and strategic development, a core opportunity was developed to once again claim Perrier’s rightful place in culture.

Primary and Secondary Research including In-Person Interviews, Strategic Development, Value Proposition & Testing, Execution & Activation


MOXY HOTELS - PLAY IS SERIOUS BUSINESS, BRAND strategy development

With a growing footprint in the travel category, Moxy needed to identify a core brand strategy that would unite all properties while bringing to life the experience of staying at a Moxy. The Moxy experience is unique and resonates with a very different millennial traveler who loves unexpected experiences and surprise encounters. A strong strategic platform and communications strategy ensured all properties and communications would support the overarching value proposition and position in the marketplace.

Primary and Secondary Research, Strategic Development, Communication Platform Exploration & Planning

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Dark Horse Wine - Never Underestimate A Dark Horse, Campaign Development

In a crowded and highly fragmented market, Dark Horse needed to stand out, both in it’s brand positioning and in its presence in-store. In order to do this, we needed a strong point of view and driving insight to inspire creativity and communications. In even the greatest triumphs, we see that at some point we have all been underestimated, and that doubt is was propelled us forward to prove everyone wrong. As a brand that also ‘punches above it’s weight’ the name of the brand was the idea for the brand, and in this case, Never Underestimate A Dark Horse.

Primary and Secondary Research, Strategic Development, Communications Planning, Execution & Activation


Brands

 Interested in how we could work together? Download Resume